About
I help brands get cited, not just ranked.
Search is splitting in two. One half still returns ten blue links. The other half — ChatGPT, Perplexity, Google AI Overviews — just answers the question, and either names your brand or doesn't. I work on the second half: off-page authority and Reddit marketing for SaaS and service brands trying to become the answer.
My name's Abhishek Parpala. I got into SEO in 2022 doing link building and outreach, and I still run operations for a white-hat link building agency today. Four years of getting brands ranked taught me how authority actually gets built on the web — who links to whom, what makes a mention credible, what a search engine trusts.
That same authority is what AI models lean on when they decide which brand to name in an answer. So the skill transfers, but the playbook doesn't — an AI Overview doesn't care about your keyword density, and it reads Reddit threads the way Google used to read backlinks. I spent the last year rebuilding my approach around that difference.
What I work on
- 01
AI Search Visibility
Tracking whether a brand shows up when ChatGPT, Perplexity, and Google AI Overviews answer questions its buyers are already asking.
- 02
AI Search Competitor Research
Mapping who gets named in those answers instead, and which sources the models are pulling that authority from.
- 03
Brand Mentions & Citations
Building the kind of third-party mentions that language models treat as evidence, not just the kind that rank on Google.
- 04
Reddit & Community Marketing
Reddit is one of the most cited sources in AI answers. Getting a brand talked about there, credibly, is its own discipline.
- 05
Off-Page SEO & Link Building
The foundation underneath all of it — four years of link building and outreach, now aimed at a newer kind of visibility.
How I got here
- 2022
Started in SEO — link building, outreach, and WordPress publishing at scale.
- Since
Operations manager at WHLinks, a white-hat link building agency, running the day-to-day for its founder.
- Last year
Moved into GEO/AEO — helping brands get found inside AI answers, not just search results.
- Now
Building a freelance practice around it, with this site doubling as the case study.
Right now
I'm early — building this site as a live case study, taking on a first case-study client, and putting the same visibility tracking I'd run for a client to work on my own name. If you're a SaaS or service brand wondering whether AI search even mentions you yet, that's the first thing I'd look at.
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